Lex Torres — Selected Work

Strategic Ambition meets Uncompromising Execution.

Selected work across brand strategy, product marketing, go-to-market, digital, creative, and cross-functional leadership in B2B technology, fintech, cybersecurity, AI, and consulting.

Selected Work 

01BioCatch

Turning behavioral biometrics into a category-defining brand.

Brand Strategy · Competitive Positioning · Product Marketing · Digital · Creative Leadership

150%: First-year ARR growth after rebrand
$145M: Series C led by Bain Capital
30+: New enterprise logos

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02Outseer

Giving a spun-off fraud company a brand people could not walk past.

Brand Campaign · Content · Digital Experience · Product Marketing · Experiential

1,700%: Increase in brand salience
300%: Increase in digital conversion
2.7M: Streaming impressions

View project 

03Sift

Pulling a fraud platform out of visual sameness.

Brand Strategy · Competitive Research · Sub-brand Creation · Event Marketing · Web

90%: Increase in engaged website sessions
12 pts: Gain in overall brand impact score
5x: ROI on branded events

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04Symmatrics

Naming and launching a quantum encryption company.

Naming · Brand Creation · Messaging Architecture · Go-to-Market · Web

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05Polaris Partner Group

Running a senior marketing function across concurrent clients.

Go-to-Market Strategy · Brand Advisory · Operating Model · AI-Assisted Production

View project 

06Capco

Five years turning consulting expertise into things clients could use.

Digital Consulting · Content & Learning · Video Production · UX Facilitation · Sales Strategy

300%: Digital Studio sales growth in final year
4.75/5: Effectiveness score on e-learning delivery
11: Launch videos in 15 weeks

View project 

Strategy is only useful if somebody can make it real.

Strategy: Brand strategy · Positioning · Go-to-market · Research
Product: Product marketing · Messaging · Launches · Digital experience
Creative: Creative direction · Brand systems · Content · Video · Events
Leadership: Teams · Agencies · Developers · Freelancers · Executive stakeholders

About

12+ years working somewhere between business strategy and creative execution.

Experience spans brand transformations, product launches, campaigns, websites, content programs, events, and multidisciplinary teams across fintech, cybersecurity, SaaS, AI, consulting, and emerging technology. Five brand refreshes and strategic reorientations, usually as the person who both sets the strategy and directs the teams that ship it.

Most useful when the problem does not fit neatly inside one department.

Previously: Polaris · Sift · Outseer · BioCatch · Capco

Proof

1,700%: Brand salience growthOutseer
150%: First-year ARR growth after rebrandBioCatch
300%: Digital Studio sales growthCapco
5x: ROI on branded eventsSift
30+: New enterprise logosBioCatch
12+: Years across brand, product, creative & GTM